As the football season comes to a close, sadly for Zak over at Prezzybox Aston Villa can’t win The Premiership! They started off well, but ultimately they tired and stronger teams emerged to be victorious. And in this year’s A4UAward Blog Nominees this blog is the Aston Villa versus the Manchester United, Liverpool, Arsenal and Chelsea equivalents of UK affiliate blogging.

With a number of new affiliate blogs emerging (meaning next year this blog could be more like Hull City) I thought I’d look at the other nominees and see why I think they’re top of their game. Perhaps by looking at what they all do well individually it’s possible to give a blueprint for the “perfect affiliate blog” to a wannabe affiliate blogger?

Affiliate Stuff
Kirsty McCubbin provides an incredibly well written and informative blog for all affiliates – newbies to full timers. There are a lot of useful tips and suggestions usually included within her “Ask Kirsty” posts and these are interspersed with tales of travels around the world. Her self analysis of her own sites are insightful and her infectious enthusiasm for the affiliate marketing industry and those working in it comes through. Always willing to help out or offer advice, it’s no surprise that Kirsty has such a popular blog… despite the odd picture of deadly Aussie spiders (scary).

Lee Mccoy
Lee’s site is a must read for everyone within affiliate marketing. Lee is always willing to back up his experiences with stats and data, yet is able to convey any serious message in a well written, entertaining and informative way. Despite the slightly dubious recent rebranding I’d love to see Lee win this year! Lee has also eaten at least a tonne of chocolate just to create a single website.
Easy Content Unit genius, John Lamerton provides something a little different to the other nominated affiliate blogs and it’s great to see his blog get the recognition it deserves. is very well written and his in depth affiliate marketing guides are mixed in with articles about business and the occasional mention of Plymouth Argyle. John also has the shiniest ever “me” image of any blogger… ever!
Double award winner Kieron Donaghue probably has the UK affiliate blog with the most comments and discussion replies. And that probably tells you that his blog is not only incredibly popular but his articles inspire feedback from it’s users. Everyone in AM reading his blog can take inspiration from his ventures, especially those that relate to his latest success Can Kieron make it three in a row? Probably!

So What Is The Blueprint For The Perfect Affiliate Blog?

Well based on the above, the perfect affiliate blog should contain articles to help newbies, an accessible and enthusiastic writer, case studies on your affiliate marketing exploits whilst remaining down to earth, well crafted articles on a variety of business and AM topics, a shiny image avatar and a bumper audience of readers who are inspired to comment based on the quality and consistency of the articles.

What’s quite scary about writing the above is that OLD doesn’t do many of them… but there’s a good reason for that! It just wouldn’t work – and that’s the point.

For all of you wanting to be an affiliate blogger or who are just starting (or about to reembark) on the blog treadmill the message is simple – be yourself! Don’t try and be a Lammo or a Kieron or a Lee or a Kirsty or even a Duck!

Write content about your own experiences in affiliate marketing and be consistent. Most affiliate bloggers fail simply by not writing regular articles. All the blogs above produce top notch content week in week out! Be inspired by the top guys and girls – don’t try and be them! Stand out, be unique and you could be amongst the top UK affiliate bloggers!

So what are you waiting for?

Ah yes.. you want one last bit of good duck advice? If you do decide to give affiliate blogging a go don’t ever be afraid to speak your mind and write from the heart! The rest comes a lot more naturally after that.

It would be great this time next year to see five totally different affiliate blogs amongst the nominations for A4uawards 2010.