So What Happened To The UK Affiliate Bloggers?

A few years back several UK based affiliates were actively blogging, now tumbleweed blows through a variety of out of date wordpress installations. The lure of the A4U Blogger of the Year award has vanished and those blogging affiliates have found other things to occupy themselves.

OLD went in search of the missing….

Kieron Donoghue still makes the odd post on his blog, but nowadays he’s playing internet DJ at Sharemyplaylists, eating a lot of afternoon tea, drinking Peroni, and planning his next conference trip to Las Vegas (which involves no conferencing).

Mr Affiliate Podcast Man, Fraser Edwards, is usually at the bottom of a bottle of Red Wine or White Wine. The pressure of affiliate marketing didn’t turn Fraser to drink, they’re just his two fantastic keyword rich sites. And besides, blogging about the vino is perhaps a tad more fun than affiliate marketing.

Whilst Fraser is guzzling back the plonk, fellow affiliate blogger Lee McCoy is stuffing his chops with chocolate. Lee is now a bit of an authority on chocolatey matters and his site Chocolate Reviews demonstrates this. The Times even named it as “Best of the Chocolate Blogs”!

Life might be sweet for Lee, but it’s not so sweet for Plymouth fan John Lamerton at Hopefully the Argyle will be bouncing back next season. Anyway John’s still doing his Easy Content Units, but surely there must be time for another of his Ask Lammo blogs?

However, Lammo is a hive of blogging activity compared to Clarke Duncan. Clarke reached the pinnacle of his affiliate blogging career with the cleverly titled The Emperor’s New .Co’s. He’s now busy working on Social Enhancer, taking photos and he is also very active on Twitter where he’s a font of profoundness (sometimes).

Also in the affiliate photography club is Frostie. Move over Scott of the Antarctic, Frostie is the David Bailey of the Antarctic. Going further than most affiliates ever dare (out the house is more than enough for most), the intrepid Frostmeister has headed to the 7th continent, and taken some quite stunning photos too.

Staying Down Under (sort of) we find Kirsty McCubbin’s Affiliate Stuff. The good news is that Kirsty is actively blogging again (well two blogs in a week). Hooray! Kirsty has been fighting Google Panda Kung Fu style, analysing her sites and how they’re doing, having a huff (lol) and then popped over to New Zealand for a break.

Also showing some signs of life are David Fiske and Keith Bond. Unfortunately the same can’t be said for Matt Bailey who apparently has said he won’t blog again until Man City win something, that could be next week or a lot longer if Stoke win the cup!.

And finally there’s Woody – poor old Woody! It’s like hair without L’oreal, limp and lifeless. It’s owner seems to have abandoned ship which surely must lead into my next blog – what did happen to that Matthew Wood guy anyway?

9 Comments So What Happened To The UK Affiliate Bloggers?

  1. Lammo May 11, 2011 at 7:39 pm

    “there must be time for another of his Ask Lammo blogs?”

    That was a really good idea I had to save coming up with ideas for posts.. unfortunately the quality of questions I’ve had recently is pretty poor, and I’ve been so busy engaging in what I’m calling “Unsocial Media” (where I browse Twitter/Facebook for 5 minutes at the end of the day, tweeting/posting an average of twice a week), that the only thing I could really blog about with any hint of authority at the moment is how sh*t Argyle are doing this week (which after 3 years of getting progressively worse would soon bore both my readers.

    I’ll do a new post in a few weeks I promise – It’ll be called “Sorry I haven’t blogged in a while. I promise to do so more often” – It’ll probably be my last post of 2011.

  2. KirstyM May 11, 2011 at 11:37 pm

    Phew! Thank goodness I’ve pulled myself together and tried to start blogging again – I’d have been so ashamed to be on the “inactive list”.

    I think an issue I’ve had is when I went down to 3 days per week and was really just maintaining my sites I wasn’t getting inspired because I wasn’t actively doing anything! Of course, with Panda all that has changed and I’m actually enjoying myself despire some serious SERPS damage on one of my sites.

    It’s odd when you’re never happier than during a crisis, but that’s AM for ya isn’t it?

    Great post Jason and good to see you back πŸ™‚

  3. NigelB May 12, 2011 at 7:20 am

    Hi Jason,

    I had noticed exactly the same thing.

    I have followed all of the blogs you mentioned above and particularly enjoyed Fraser’s now long gone podcasts.

    It seems now that more info is posted on Twitter, so the information hasn’t disappeared but is reaching the audience in a different way. However as I use an iPod Touch for browsing my Twitter feed when (not) working, following Twitter links to websites is not the best user experience so I tend to have a quick read of the first few lines and if it doesn’t grab me straight away I leave. So my attention span is now less than 5 seconds!!

    Thank you for keeping up your blog.

  4. David Fiske May 12, 2011 at 9:05 am

    I believe that Twitter has something to do with it. I keep a track of my favourite blogs via RSS but mainly through Twitter. Whereas in the olden days bloggers would have written a comment or even a blog post to agree or disagree with a topic, now a tweet makes it all possible in 140 characters or less.

    It’s a shame the A4U award disappeared as that was a bit of an incentive to keep going but for me, it’s more a commercial decision to blog less and tweet more. It eats up less of my time and is more rewarding IMO.

    I still keep an eye out for OLD groans and the Ask Lammo posts though πŸ™‚

  5. jezza101 May 12, 2011 at 10:22 am

    Any UK affiliate blog fans are very welcome to subscribe to my blog! Ex-big comparison site employee and founder of a leading netbook community site.

    Blog is prob more interesting to hobby bloggers who enjoy tinkering with the software as much as building content.

  6. Fraser Edwards May 12, 2011 at 10:46 am

    Thanks for the mention Jason πŸ™‚

    I do miss recording the podcasts etc but it just came down to time at the end of the day. I couldn’t spare the best part of a day to arrange, record & edit a podcast and had to let it go in favour of real work instead! Now I also feel I have less of a handle on the broader aspects of the industry by running more niche sites and getting to less events.

    I think there is a broader change beyond just affiliate marketing with many blogs slowly grinding to a halt and the flow of information going to twitter etc. Originally we all wrote on the a4uforums, then we wrote blogs and now we tweet (I’m trying not to for a month though!) Unfortunately I think it’s a poorer method for discussion but it just seems a habit now.

    Anyone want to buy an old affiliate blog? πŸ˜‰

  7. Matt Bailey May 12, 2011 at 12:37 pm

    Argh, named and shamed. I have just checked and it is 4 days short of 6 months since I blogged. Of course part of that has been due to me being extremely busy attempting to get a brand new company up and running (all going very well by the way).

    Another part is that there does seem to be less debate going on, which is the stuff that used to get me fired up. It seems that all the old affiliates who used to be active in fighting their own corner (Messrs Wheatley, Dale, Frost, Budden etc) seem to have disappeared or maybe just become resigned to it all?

    My aim most of the time when blogging was to encourage debate and provoke discussion, but I can’t see that there are too many people who wish to engage nowadays. That said, I think there are some fascinating things going on in the space nowadays and so maybe it’s time I started talking about them.

    So here you go, my promise. Win or lose on Saturday, I will begin blogging again next week. Any suggestions on topics that people would like my views on?


  8. Stephen May 12, 2011 at 1:09 pm

    Yes, this hadn’t gone unnoticed by me either, great shame – but is twitter really to blame? Sad if it is. I like to read a good meaty blog post and twitter just doesnt cut it for me. I prefer to believe that the bloggers you have hilighted have simply moved on, and the time is ripe for up’n comers to take their place. Where are the new kids on the block? Maybe a follow up post hilighting interesting new blogs would be useful.
    @jezza – Consider me a new reader πŸ™‚

  9. Clarke Duncan May 12, 2011 at 1:12 pm

    I would like to think this post is because of what I said on Twitter, if so then I think I am justified in concentrating on Twitter at this point in time, until something better comes along πŸ˜‰

    By the way follow me on Twitter @clarkeduncan not you Jason you already do, people reading this that don’t you know who you are πŸ˜‰


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