So Is Twitter Any Good For Affiliates?

I’ve been using Twitter for a while now and having got over the initial excitement of reading what celebrities eat for breakfast, lunch and dinner and the gloating to Jude about getting a reply from Schofe, it’s down to the more serious business of using it as an affiliate. Is it any good? Is it any use? Is there any point?

Kieron recently blogged about network presence on Twitter, and whilst there’s advantages of them tweeting there’s in fact a lot more an affiliate can gain from Twitter. To understand why it can be useful for affiliates you have to know that we work full time and have several things on the go at once.

As Loquax takes up a lot of time, it can often mean content or ideas for other sites (which we like to do as a break from running a user and time intensive service) are lacking. Or we’ve overlooked content ideas sent in the usual emails that appear late Friday evening! With Twitter, however, we have a constant flow of news, information and ideas for content tweeting around all day and every day.

So why is Twitter useful for us?

For example Red Nose Day recently tweeted about their Digital Red Noses. A brilliant idea that fits nicely in with Donate To. Up goes content and our job is done! It may not be affiliate linked, remember not everything has to be, but it’s useful relevant up to date content and something we’d have missed had it not been on Twitter.

Similarly Firebox announced the launch of the cool new Airwolf Remote Controlled Helicopter – something we’d not get to know about for a few days (if ever) if the information popped up via email. As we have a gadgets blog – we can then add a bit of content and pop in an old Airwolf video just for good measure.

For competition side of things Twitter is also very useful! For example the guys at Web User tweet when they have new giveaways. That means we can react “on Tweet” and update our database and let our users know that there are new prizes for them to win. By following Web User, and others via Twitter, it actually saves us time doing some of the mundane work and freeing up more time to do useful affiliate marketing.

And let’s not forget the social element!

The big advantage of Twitter is the social side as it’s great to engage in a bit of banter during the day with others in affiliate marketing. The communal spirit that makes AM a special business is alive and tweeting. There’s no “rutting stag” arguments and it’s great to “chat” every now and then about anything and everything.

Of course Twitter won’t be for everyone, it’s perhaps too instant for part time affiliates for example, but if you’re like us and updating content day in day out it’s a very useful tool for keeping in touch with a wide range of subjects, websites, people and information services.

Not convinced… well you can even Tweet the love of your life and get them to put the kettle on (that’s me in trouble now!).

4 Comments So Is Twitter Any Good For Affiliates?

  1. WayneH March 5, 2009 at 9:09 pm

    Like yourself, I have been experimenting with Twitter for a while now. I have a mix of people I follow, from the celebs, friends, clients, affiliates and users of our website. It is useful in gathering opinions, ideas and industry news. It also helps put a personality behind the owner of a website.

    Sometimes it’s difficult to quantify the usefulness of Twitter from a business point of view, but what I like to think is this. If your visitors / members can see that it is a real person behind the scenes, who cares passionately about what they’re doing, it can only help build your brand. Unless of course your visitors are Pompey fans and see you cheering on the Saints every week!

    Some ‘tweeters’ tweet too much in my opinion, and being flooded with their tweets every day only persuades me to unfollow them. I think one or two tweets per day, with a good balance of personal life and site news is a good balance to have.

    Whether Twitter can add anything to the bottom line is still up for debate, but I am a dedicated Tweeter and will continue to do so as long as there are followers.

  2. Naomi March 6, 2009 at 3:15 pm

    Thanks for the mention of @firebox- glad you’ve found it useful!

    From our perspective, its really quick to put a tweet up about a new product, so although we like to make sure we don’t just go for the sales pitch with our feed we will tweet if its interesting for our followers. For affiliates, its obviously a lot quicker than waiting for me to put it in an e-mail 🙂

    Wayne is spot on, the key with brand feeds is to keep the balance between the more personal (we will tweet with interesting stuff that happens in the office, fun links we’ve found etc), and the brand (new products, offers, site news). Its also important to have conversations with people, and not just use Twitter to push information out- its a two-way process.

    I find it really useful too- one of my new joys is watching how sending our newsletter influences mentions of our brand- yesterday I watched a group of friends have a whole conversation in mockney because of our Mug! product.

    Remains to be seen if it works commercially. Hitwise put at us #19 in retailers visited by uk traffic from Twitter, below some massive brands like Amazon. I credit our feed with that.

  3. Jason March 6, 2009 at 4:20 pm

    @WayneH “Unless of course your visitors are Pompey fans and see you cheering on the Saints every week!” – Us Saints fans don’t get much to cheer about so we have to make the most of it! :o)

    @Naomi – “Is also important to have conversations with people, and not just use Twitter to push information out” – I agree, it makes a brand/person more accessible. Some of the celebs on Twitter are very much of the one way conversation – which is why I’ve unfollowed a lot of them now :o)

  4. That's Seventies March 12, 2009 at 7:44 pm

    I have tried my best to find it useful and have persisted because it seems like something we are all supposed to use. But these days I’m just waiting for the kid in the crowd to point out that the Emperor is actually naked. I don’t see what extra it bring to the party. All the so called “advantages” were all possible through existing ideas. An email newsletter, blogs, comments. Except that stuff comes to you. With Twitter you have to go looking for it. I just don’t find I get enough from it for the time invested. Although I did get slightly excited when I read Holly Willoughby was in the shower.

    But good luck to those that do like it 🙂

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