Affiliate Marketing – 2008 – The Year Ahead

In the excellent Modcast that’s now available over at Fraser’s blog, Fraser asked everyone what they thought would be coming up next year in affiliate marketing. Here’s the answers no one gave him….

January: The January sales are already in full swing and affiliates are enjoying the traditional post Christmas commissions. However, within the first week some merchants announce that they’re not paying commission on any sales items. “Don’t worry” they tell affiliates “you can still earn a massive 2% on all our other items”!

February: Promote now for Valentine’s Day is the message from all networks. Love and heart style banners are uploaded on 15th February replacing the Christmas ones from 2006. Some merchants announce that they’re not going to pay out on Valentine gifts or sales items. “Don’t worry” they tell affiliates “you can earn an industry leading 1.5% on all other items”!

March: It’s the month of the Roadshows. Due to a dodgy SatNav instead of stopping at Bristol they cross the Severn Bridge and discover Wales is part of the UK and we do have electricity! Some merchants cut commissions on Easter products to 0% as they’re in big demand and affiliates might earn money on chocolate related items.

April: A new cashback site is launched called the 110percenters. They now pay consumers to shop and immediately have a huge impact across the whole affiliate community. 100% cashback sites are in uproar and start asking for networks for support and help to counter this new threat. The general response is “don’t worry there’s nothing to worry about”!

May: Several new networks are launched by either affiliates, agencies or former network employees. All say they’re going to be different. All use Direct Track software. “ Future Window” suggest they’ll have just unique merchants – they don’t!

June: “ Future Window” close after just five weeks in order to review their tracking, programs and their place in the market place. They also forgot to pay affiliates. “We were just too unique and offered something different, but all affiliates thought we were the best” they say quoting an obscure affiliate blog who had them as their “number one network”.

July: Cashback site 110percenters is brought back down to earth with a bump with the launch of wegiveyoucashtoshop. They offer 150% or at least £2 cashback – even on the 0% items of the month which are unveiled as holidays and travel gear.

August: Everyone has gone on holiday so no one notices that some merchants have cut commission as it’s a “quiet month”.

September: Back to school stuff is selling like hot cakes. No one though is making any sales except wegiveyoucashtoshop who are now paying 200% cashback combined with “double your voucher discount” offers. Merchants who cut commission in August announce that they’ve raised commission and that’s a good reason to promote them – along with their “huge 1% commission rate”.

October: It’s the second A4UExpo! The event is a massive success again with commission cuts and cashback sites high on the agenda. Despite the huge turn out of affiliates, it turns out they are still outnumbered by networks. Shopping via your mobile is touted as the “big thing for 2009” after failing to be the “big thing for 2008”.

November: Christmas is coming, which is good as some mechants still have last year’s banners in place! Some merchants take the opportunity to close their programs with hardly any notice, before re-opening again on another network a few days later. Nintendo Wiis are still hard to get. Several merchants insist that affiliates actually pay them for every sale of the much sought after console.

December: Due to paying out more than they actually earn wegiveyoucashtoshop and 110percenters are forced to close down after not being paid by new network “Double Paid Futures”. Content affiliates start to enjoy Mega Mondays, Terrific Tuesdays, Wonderful Wednesdays, Triumphant Thursdays, Fantastic Fridays, Stunning Saturdays and Superb Sundays right up to Christmas as merchants triple commissions in a last ditch attempt to get them back onside!

So, what do you think will really be happening in 2008?

20 Comments Affiliate Marketing – 2008 – The Year Ahead

  1. Elaine December 9, 2007 at 10:10 pm

    still laughing – great blog Jason and oh so true (ish)

  2. Joe Connor December 9, 2007 at 11:09 pm

    Brilliant Jason, I think you’ve nailed it spot on.

  3. John Jupp December 10, 2007 at 6:45 am

    Superb and a very real underlying message. Merchants take note. Affiliates can always promote someone else who appreciates them.

  4. David Fiske December 10, 2007 at 10:02 am

    Very witty! Loved the bit about Wales – alot of people seem to think the UK ends at Bristol.

    I also agree with the banners. Whilst they seem to be dying off in favour of text links, they are still used and it does help to have relevant and updated banners.

    After reading this, I do wonder how much of it will become true? Are you a psychic affiliate?!

  5. Jesse December 10, 2007 at 10:27 am

    Cracking post Jason, was laughing in a uni computer room, thankfully theirs only me and one other person.

    I wonder how much will come true.

  6. Lee McCoy December 10, 2007 at 10:36 am

    It’s got to the stage where you can’t go to the bog now as you’ll know by the time you’ve dropped your kacks as another merchant would have dropped commissions to nowt or next-to-nowt.

    They’ll say that don’t have the budget to pay for affiliate marketing – we’ll reply with “we haven’t budgeted to promote you next year”!

    Simple, you shaft us and you’ll and those incremental sales will dissapear.

  7. Fraser Edwards December 10, 2007 at 12:26 pm

    Brilliant post Jason – really funny but also sadly true!

  8. Duncan Popham December 10, 2007 at 1:06 pm

    I would be laughing Jason, but it appears that you’ve stolen our plans for the next twelve months!

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  10. Red Barrington December 10, 2007 at 1:54 pm

    Ha ha! the best blog post of the year! And what’s scarey is, I am sure half of it will come true πŸ™‚

  11. John C December 10, 2007 at 1:58 pm

    Very funny Jason, “August” made me chuckle the most!

    And there’ll probably be rate cuts too at:

    Mothers Day: flowers.
    Easter: on everything chocolate.

  12. Clarke December 10, 2007 at 2:41 pm

    Magic, love it.. as they say it’s funny because it’s true πŸ™‚

  13. Diane at December 10, 2007 at 2:44 pm

    That’s so funny!

    Although some additional things will be the compulsory deletion of banners on a random basis, plus replacing them with banners of a different size.

    What I would like to see happen though is for networks to take action on the rogue affiliates who allow the publishing of other affiliate’s codes. Your list might happen first though!

  14. Graham Keen December 11, 2007 at 8:05 am

    Classic post Jason, very good!

  15. Stephen Pratley December 11, 2007 at 12:21 pm

    Fantastic post, and worth reading all the way to the end for a rare ray of winter sunshine.

  16. Paul Wright December 11, 2007 at 5:33 pm

    Nice one Jason. Roll over mystic meg, there’s a new duck in town!


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