Last night’s A4UAwards 2010 was probably the most glitziest and glamorous affiliate marketing event ever held in The UK. The Grosvenor Ballroom was an amazing venue, yet for a few minutes the whole place was a very scary place to be – and that’s when this blog was announced as Best Affiliate Marking Blog 2010 and Loquax picked up Best Casino/Gaming Affiliate.

OneLittleDuck Best Affiliate Blog 2010
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I have never shaken so much in my life. The distance from seat to stage seemed like a mile. I did wonder whether I could safely collect each award without passing anyone who I’d upset on this blog. No wonder Duncan Jennings and the eConversions team took at least 60 people up for every award they won – there’s safety in numbers.

In all seriousness, thank you!

For the blog award I’m especially pleased as it’s a community choice. Thank you for voting and for reading. Thanks for the comments too made last night at the event and also today via Twitter and Facebook.

Big hand too to the other shortlisted blogs – KirstyM at AffiliateStuff, who was Highly Commended and who sent me a lovely message via FB, and the eBay Partners Network Blog.

I thought the only way OLD was ever going to win this award was to try and outblog everyone else. Most affiliates give up blogging after a while, so I was banking that by around 2015 award they’d be just me left and this award would be a shoe-in!

I only started blogging because it’s cheaper than therapy and it saved Jude hours of earache about what I thought of affiliate marketing. So, a big thanks has to go to Jude who gets to read things before they’re published and for her love and support (ooh Gwyneth Paltrow moment *sob*).

As well as the blog award, Loquax also picked up the Best Casino/Gaming Affiliate award from the amazingly talented Mr Chris “Tubes” Johnson. In 2008 we were the only affiliate shortlisted for this category when there was no merchant/affiliate split so this year’s win kind of makes up for that.

Our background has always been competitions and so we know more than most that “you’ve got to be in it to win it”. The award is a nice accolade for the company and it’ll give us a boost for the next 12 months.

However, what I hope the Loquax win will do is encourage other affiliates to have a look at entering the A4UAwards 2011. Putting together a quality entry doesn’t involve that much time and it’d be nice to see more affiliates getting involved. I’d also like merchants/networks encouraging their affiliates to have a go.

There must be campaigns where merchants/networks know a particular affiliate has done well, perhaps on limited means, or been outstandingly innovative?

Vouchercodes thoroughly deserve their plaudits in 2010, but in 2011 wouldn’t it be great to see a range of winners across the whole affiliate spectrum? Or at least more affiliates giving them a run for their money? They’ve set a high standard for this industry which can be competed with in terms of innovation and inventiveness if not in monetary scale.

A big congratulations to all A4UAward Winners 2010 and also to all those who made shortlists.

And a massive well done to Matt, Chris and the Existem team for the event. It’d have been brilliant whatever the outcome of the awards… but the two wins just made it that bit sweeter. And being on a table with Jude, long term affiliates like Kieron, Dave, Elaine, Ray and original Buy.at guys Mal and Paul just added to the night.

Thank you.